Beauty for everyone
Client: Sephora USA
Role: Illustration, packaging design, typography
Team: Sephora USA
The Sephora October 2021 Pop Box was curated with all make-up and beauty lovers in mind. This inspired the concept: Beauty for Everyone.
It was my role to bring this concept to life for the packaging and collateral, which consisted of a box, leaflet and sticker sheet.
We avoided characterless figures and created characters that embody distinct features and different body shapes.
The theme of individualism was maintained as I designed the typography.
