For the opening of Warby Parker's new store (located in The Village at Meridian, USA), I was tasked with creating a comprehensive art direction and illustration suite that would define the visual identity of the space, both inside and out.

The project consisted of 24 illustrations, designed to align with Warby Parker's stylish and approachable brand ethos. The work combined vibrant florals with portraits of diverse characters, all wearing glasses, reflecting the brand’s commitment to inclusivity and style.

The illustrations were designed to integrate seamlessly with the store’s environment, from window displays to interior wall panels, creating a vibrant in-store experience for customers.