Bold characters for shift wrk
Irish-based startup Wrk Wrk has revolutionised the world of shift work. In an often dull, boring and cynical sector, Wrk Wrk is a fresh, positive, colourful brand and they needed bold illustrations to match.
I created a series of vibrant character illustrations and patterns for the launch campaign. The illustrations would support comms across OOH, website, in-app and social.
Colour, shape and personality
Exaggerated shapes and a vibrant colour palette elevated the characters and complimented the brand positioning. The bold imagery and tone made this creative stand out in busy streets.
